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The Westin Harbour Castle Toronto, Canada


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Josh Bersin,

CEO, President, Bersin & Associates


It is time for SMBs to get ready. Workforce Ready

Thursday, May 16, 2013



Workforce Management for the SMB: Big Results for Small and Medium Businesses

Event Date: May 29, 2013 2:00 PM EDT  

Small and medium businesses (SMBs) are at the heart of the global economy. This dynamic segment of the marketplace employs a huge portion of today's workforce, but often has limited resources with which to meet their workforce management needs. The use of technology can have a significant impact for these organizations, but it must be the right technology. Meeting the needs of the SMB is not about delivering a stripped down version of enterprise software, it's about implementing the right functionality to help drive organizational productivity, without creating additional burden for the HR and IT departments. 
Join guest speaker Mollie Lombardi, Vice President of Aberdeen Group's Human Capital Management practice as she shares the latest Aberdeen research findings on workforce management benefits for the SMB.  Then hear Frank Moreno, Director of Product Marketing at Kronos, discuss how the latest technologies and delivery models offer new options that are more affordable and much easier to get up and running. 
Participants will learn how:

  • Workforce management solutions can help the SMB improve productivity and business results
  • Small and medium businesses can access and analyze labor metrics to drive better data-driven decisions
  • New ways of delivering technology like cloud computing can bring functionality without administrative burden
  • To manage complexity and deliver flexibility to both managers and employees
  • Technology investments in HR, labor management and payroll automation can lower costs and increase revenue 

Guest Speaker:
Mollie Lombardi Vice President, Principal Analyst, HCM The Aberdeen Group
Mollie has surveyed and interviewed thousands of end-users to better understand the key challenges facing today’s HR and talent management leaders, as well as uncover the Best-in-Class strategies, capabilities, tools and technologies they are using to address those challenges.  She has written and spoken about a wide variety of HCM topics including strategic talent management, workforce planning, employee engagement, talent acquisition and learning, as well as the use of emerging technologies.

Frank Moreno Director, Product Marketing Kronos Incorporated Frank Moreno is the Director of Product Marketing at Kronos, Inc., where he leads product marketing strategy and product evangelism efforts, including authoring the workforce management technology blog “It’s About Time”.  With 20 years of software marketing experience, Frank specializes in product messaging and positioning, demand generation and measurement and product strategy. Prior to Kronos, he served as Vice President of Marketing & Product Management at Cadec Global.  Frank also held marketing leadership roles at software vendors Mindreef and Empirix, and is a graduate of Syracuse University. You can follow him on Twitter @fmoreno44.



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